May 26th, 2026 Forum – DMMO  – What’s a DMMO and how can it help discover and promote the best of Oregon City?  See why YOU should get involved in Oregon City Tourism

Join us for a business luncheon featuring Sylecia Johnston, a global tourism leader with 15 years of expertise in sustainable destination development. Known for her systems-thinking approach and equity-centered leadership, Sylecia will discuss how we can build resilient communities through strategic, cross-sector collaboration. Come gain a fresh perspective on driving meaningful economic and social impact.

Speaker:

Sylecia Johnston is the Contract Administrator for Destination Oregon City, the city’s first dedicated destination management organization. She got her start in the DMO world at the Monterey County Convention & Visitors Bureau (home to Monterey Bay Aquarium, Big Sur, Pebble Beach, and Carmel-by-the-Sea) and has spent the 15 years since leading tourism strategy and development across four continents, including USAID-funded programs in Bangladesh and the South Caucasus. Most recently, she served as DMO Solution Lead at Solimar International, a global sustainable tourism consultancy, and before that led contingent workforce operations for a Portland-based global experiential marketing agency. She’s an experienced project management professional with a Master’s in Sustainable Destination Management from George Washington University. After years of building destinations around the world, she’s brought that expertise back to her own community, putting it to work right here in Oregon City.

• If you would like to sponsor this event, please email membership@ocbusinessalliance.com
• Click here to register for Zoom

Luncheon Details:

• Cost: $29 for OCBA members, $35 for non-members, $39 for all attendees for late registration after the end of the day on the Wednesday before the forum, including payments at the door, subject to availability.
• If you want to become an OCBA member or renew your OCBA membership, please go to our website and click the membership link for more information and registration.
• This luncheon event is open to the public.
• We are committed to a delightful dining experience for all at our forum. Guests with specific dietary needs can choose a plated meal for $35 (same for members and non-members) or select from the buffet, with vegetarian, dairy-free, and gluten-free options clearly marked, though specific options cannot be guaranteed. Please submit plated meal requests by the end of the day on the Wednesday before the forum. 
• Please email membership@ocbusinessalliance.com with questions.