2022 Travel Trends: At Home, Nearby, and Beyond

With the coming end of the viral pandemic and the removal of the mask mandate, many people are anxious to make up for the shutdown during the last two years. In addition, older people recognize that they may not have as many healthy years left so they are booking flights and hotels in great numbers in order to enjoy new travel experiences again. Recognizing this surge in demand, come and hear from Daniel Gering and Aaron Liersemann on how Oregon City and Clackamas County are strategizing to attract visitors to our local region this summer and fall. They will share how local businesses have numerous opportunities to partner up with the City and County to generate more exposure to their establishments and capitalize on this retail opportunity.

International Development: Markets, Efforts, Results

Oregon City Tourism: What Will 2022 Bring?

Speakers:

Aaron Liersemann, Development and Community Relations Senior Specialist for Clackamas County Tourism

Titles he feels are way too long and cumbersome to sum up what he actually does: help visitor-facing businesses make more money through more visitation and partner collaboration. His passion is travel, having spent considerable time in 45 countries (and no, layovers at airports don’t count), and has brought that experience to Mt. Hood Territory, where he is the international development lead. From 2017 to 2020, Aaron brought in over $200,000 in trackable sales to hotel and business partners in Clackamas County and continues that work as the US begins welcoming back visitors from the international market.

Daniel Gering, Tourism Project Specialist for the City of Oregon City

Daniel Gering is the Tourism Project Specialist for the City of Oregon City. Daniel has worked in the tourism industry for 16 years and worked as a destination marketer for Clackamas County and in the private sector providing technical expertise to Colorado tourism partners. For Daniel, coming to work for Oregon City is like coming home and he brings a vast knowledge base of all things related to the ever-changing world of tourism. His connections in the community, his technical expertise, deep understanding of the visitor experience, and his love for Oregon are just a small sample of what he brings to Oregon City.